Nikon UK today announces a new super telephoto lens, the AF-S NIKKOR 300MM F/2.8G ED VR II. The new telephoto lens features the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it an ideal choice for serious sports, action and wildlife photographers.

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Nikon UK is launching the new AF-S TELECONVERTER TC-20E III, the world’s first teleconverter with an aspherical lens element. With a completely new optical design, the compact new teleconverter offers class leading image quality for wildlife and sports photography..

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Nikon has announced the introduction of the D3S, the camera that enables professionals to take control of the unpredictable and extends the possibilities for action photographers everywhere. Built upon the widely acclaimed Nikon D3, the D3S advances low light photography to another level and sets in motion new creative options for multi-media movie shooting.

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Nikon UK is pleased to announce the launch of a new compact and lightweight DX format Macro lens with high quality optics, the AF-S DX Micro NIKKOR 85mm f/3.5G ED VR. Implementing Nikon's second generation Vibration Reduction (VR II) system and a 1:1 reproduction ratio, it's the perfect choice for exploring the world of close-up photography.

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Research released today by Nikon reveals that Brits are seizing control of their ‘Personal Brand’ – the way in which they wish other people to perceive them – as they are taking and sharing images online.

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